If you know about Indeed, Monster, Craig’s list, CareerBuilder, HireArt or Zip Recruiter — good for you. You’re ensuring that you know how to compete with hundreds of other people looking at the same job postings with the same level of competency and experience. AWESOME! And I’m sure after the dozens of rejection responses you’ve gotten from those companies posted on those job boards, you know that the job hunt is more like a job fight. You’re fighting to be seen, to be considered, to be interviewed, to be offer that acceptance letter. And, perhaps we need to really look in to renaming “job-hunting” to “job-competing” because it’s what we’re doing. We’re competing against other candidates for the same open posted positions. But there’s another job hunting tool that doesn’t seem to getting a lot of attention and for it to be a part of the biggest search engine family is quite astounding. That tool is Google Maps.
Google Maps is more than a navigation instrument in the hands of someone who wants to greatly reduce the number of people they’re competing — fighting — against for a job. How does it work? Think of it as cold calling in the job hunting world. The best way to use Google Maps for job hunting is to start in your immediate area. This means, especially for Google users, setting your Google Maps to know your location. Normally, I would hit the deny button every time Google asked me can it know my location, but this is the only time I will “allow” them to know where I am. Setting your location will allow you to first job hunt blocks from where you live and if you want to cut down you commute time, this is the best place start. Then afterwords, simply zoom!
Zoom in. That little plus at the bottom of the right side of the screen — yeah, zoom in until the names of building are displayed. This is an important part, because when those names are displayed, you’re going to click on them. And their information is going to pop up. Companies that you’re going to want to be interested in, are the ones that have a website, because you can do a little research about that company and see if they have any job openings. Smaller businesses may not have careers page. That’s alright. I bet you they have a email address. And it never hurts to ask. And you will ask. Click, research, communicate. Yes, this process is a little more time consuming, but there’s also less competition. People are still searching where they know they will see jobs. They’re not trying to uncover them. So, if it takes you longer to contact more companies to see if they’re hiring, there’s not competition just yet. You may be one of handful people who’s reaching out. Which means, when you send your résumé and cover letter, it’ll stand out. And make sure it stands out for the right reasons.
Skip the job boards. Skip the automated responses. Skip the gatekeepers. Google Maps your job hunt. You’ll be pleasantly surprised.